OUR MEMBERS

Fuse Alliance is made up of over 97 companies in over 154 locations across the United States, Canada and Mexico. Our Member businesses represent approximately $1.2 billion in sales and services.

Your flooring investment is a major one. That's why our suppliers provide our Members with a wide variety of high-quality, high-performing products and materials. We value our suppliers and partner with reliable suppliers to create a line of products and services that help to enhance Member businesses, ultimately supporting their customers' needs.

OUR MISSION

Transforming the flooring industry by providing member owners and their businesses with educational and training programs, finance, sales and marketing services, and exciting sales incentive programs.

History of Fuse Alliance

In 1995, Interface formed ReSource as its dealer distribution channel to service and install Interface & Bentley Price Street carpet products. At this time, ReSource included both Interface-owned and independently-owned "aligned" flooring contractors.

Between the years of 2000 and 2003, Interface sold "owned" ReSource dealers. In 2006, a group of ReSource members (now independently owned flooring contractors) purchased assets of the network organization to form ReSource Commercial Flooring Network, LLC.

In 2012, ReSource Commercial Flooring Network was rebranded and turned into Fuse Alliance as we know it today.

MEET OUR TEAM

Fuse Alliance is made up of an executive leadership team and a 12-Member Board of Directors, consisting of Member-owned business owners.

BOARD OF DIRECTORS

Bob Plann, President
ReSource Arizona
George Spanske, Vice President
Flooring Resources Corporation
Brittany Purdy, Director
Resource Floors

Jeff Bennett, Director
Business Flooring Specialists, LP
Mike Messina, Director
Messina Floor Covering, Inc.
Garry Ruick, Secretary-Treasurer
Continental Commercial Floors

Ross Cherry, Director
Cherry Carpet & Flooring
Mark Hutto, Director
Certified Finishes
Ken Jackson, Director
Resource Flooring & Maintenance

Dwayne Sherland, Director
Sherland & Farrington, Inc.
David Vernon, Director
Resource 4 Floors
Fred Richardson, Director
Cutting Edge Contract Flooring

EXECUTIVE TEAM

Geoff Gordon
Executive Director

Mike Hutton
Senior Vice President

Michelle Hockersmith
Project Manager

Dawn Martinelli
Member Support

MARKETING DEPARTMENT

Lyndsay Johnson
Marketing, Technical, and Design Consultant
Bound-by Marketing

Reva Revis
Publicist

WHAT OUR MEMBERS ARE BUZZING ABOUT

“Our industry is constantly evolving. It is extremely helpful to our business that we are able to tap into the knowledge and expertise of our Fuse Alliance members when we need additional support or advice on everything from operations to technical strategy.”
Jenelle Dockery
Executive Vice President | Golden State

“At Mohawk Group, we are constantly working toward a better customer experience and through our partnership with Fuse Alliance members, we can provide customers with the best in quality every step of the way.”
Michel Vermette
President | Mohawk Group

"The Fuse Alliance network has helped us gain a national presence, and because of that, we have raised our profile in the industry with both our suppliers and our customers. What’s more, we now have synergy with many of our fellow Canadian dealers, also in the network, and we see this added growth potential."
Fred Richardson
President, LEED GA | Cutting Edge Contract Flooring