OUR MEMBERS

Fuse Alliance is made up of over 120 companies in over 180 locations across the United States and Canada. Our Member businesses represent approximately $1.8 billion in sales and services.

Your flooring investment is a major one. That's why our suppliers provide our Members with a wide variety of high-quality, high-performing products and materials. We value our suppliers and partner with reliable suppliers to create a line of products and services that help to enhance Member businesses, ultimately supporting their customers' needs.

OUR MISSION

Transforming the flooring industry by providing member owners and their businesses with educational and training programs, finance, sales and marketing services, and exciting sales incentive programs.

History of Fuse Alliance

In 1995, Interface formed ReSource as its dealer distribution channel to service and install Interface & Bentley Price Street carpet products. At this time, ReSource included both Interface-owned and independently-owned "aligned" flooring contractors.

Between the years of 2000 and 2003, Interface sold "owned" ReSource dealers. In 2006, a group of ReSource members (now independently owned flooring contractors) purchased assets of the network organization to form ReSource Commercial Flooring Network, LLC.

In 2012, ReSource Commercial Flooring Network was rebranded and turned into Fuse Alliance as we know it today.

MEET OUR TEAM

Fuse Alliance is made up of an executive leadership team and a 12-Member Board of Directors, consisting of Member-owned business owners.

BOARD OF DIRECTORS

George Spanske, President
Flooring Resources Corporation
Fred Richardson, Vice President
Cutting Edge Contract Flooring
Brittany Purdy, Director
Resource Floors

Melissa Rossi, Director
Division 9
John Finch, Director
Legacy Group
Garry Ruick, Secretary-Treasurer
Continental Commercial Floors

Ross Cherry, Director
Cherry Carpet & Flooring
Mark Hutto, Director
Certified Finishes
Kevin Pasma, Director
River City Flooring

Abby Reinhard, Director
GP Flooring Solutions
Todd Bircher, Director
Floors, Inc.
Brian Boek, Director
Christian Brothers Flooring & Interiors

EXECUTIVE TEAM

Geoff Gordon
Executive Director

Mike Hutton
Senior Vice President

Michelle Hockersmith
Project Manager

Dawn Martinelli
Member Support

MARKETING DEPARTMENT

Lyndsay Soprano
Virtual Director of Marketing
Bound-by Marketing

Reva Revis
Publicist

WHAT OUR MEMBERS ARE BUZZING ABOUT

“Our industry is constantly evolving. It is extremely helpful to our business that we are able to tap into the knowledge and expertise of our Fuse Alliance members when we need additional support or advice on everything from operations to technical strategy.”
Jenelle Dockery
Executive Vice President | Golden State

"The Fuse Alliance network has helped us gain a national presence, and because of that, we have raised our profile in the industry with both our suppliers and our customers. What’s more, we now have synergy with many of our fellow Canadian dealers, also in the network, and we see this added growth potential."
Fred Richardson
President, LEED GA | Cutting Edge Contract Flooring